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2009-2010 Undergraduate Calendar

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Business (BUSI)

Eric Sprott School of Business

BUSI 4206 [1.0 credit]

Consumer Behaviour

Traditional socio-psychological theories of consumer behaviour. Current literature and the fundamental theories and concepts from various disciplines. Motivation, personality, perception, learning, communication of innovations, attitude theory, role theory, lifestyle analysis, consumerism.
Prerequisites: third-year standing, and BUSI 2204 or BUSI 2208 with a grade of C or higher.
Lectures three hours a week.

Summer session: some of the courses listed in this Calendar are offered during the summer. Hours and scheduling for summer session courses will differ significantly from those reported in the fall/winter Calendar. To determine the scheduling and hours for summer session classes, consult the class schedule at

Not all courses listed are offered in a given year. For an up-to-date statement of course offerings for the current session and to determine the term of offering, consult the class schedule at