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Business (BUSI)

Eric Sprott School of Business

BUSI 2204 [0.5 credit]

Basic Marketing

Basic problems and practices in marketing for students with no background in accounting and business. Marketing strategy, planning, packaging, branding and promotion at the level of the individual firm.
Precludes additional credit for BUSI 2208.
Prerequisite: restricted to students enrolled in B.I.D., B.P.A.P.M., Minor in Business or the Management Concentration in Engineering.
Lectures three hours a week.

Summer session: some of the courses listed in this Calendar are offered during the summer. Hours and scheduling for summer session courses will differ significantly from those reported in the fall/winter Calendar. To determine the scheduling and hours for summer session classes, consult the class schedule at central.carleton.ca

Not all courses listed are offered in a given year. For an up-to-date statement of course offerings for the current session and to determine the term of offering, consult the class schedule at central.carleton.ca

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