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Business (BUSI)

Eric Sprott School of Business

BUSI 2208 [0.5 credit]

Introduction to Marketing

Overview of the marketing function within the firm. Promotion, product design, pricing and distribution channels are examined. Consumer buyer behaviour, trends in retailing, wholesaling, sales force management and marketing research are also reviewed. Case studies are used.
Precludes additional credit for BUSI 2204.
Prerequisites: BUSI 1004, ECON 1000 and one of BUSI 1701, PSYC 1001, PSYC 1002, SOCI 1001, SOCI 1002.
Restricted to students enrolled in B.Com. or B.I.B.
Lectures three hours a week.

Summer session: some of the courses listed in this Calendar are offered during the summer. Hours and scheduling for summer session courses will differ significantly from those reported in the fall/winter Calendar. To determine the scheduling and hours for summer session classes, consult the class schedule at central.carleton.ca

Not all courses listed are offered in a given year. For an up-to-date statement of course offerings for the current session and to determine the term of offering, consult the class schedule at central.carleton.ca

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