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2009-2010 Undergraduate Calendar

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Business (BUSI)

Eric Sprott School of Business

BUSI 3705 [0.5 credit]

International Buyer Behaviour

Behaviour of end-consumers, business and government buyers, and investors in the international context. National, cross-national, and subnational segments and behaviour differences. Adaptation vs. standardisation strategies in the context of socio-psychological, legal, technological, international procurement rules, and other constraints and opportunities.
Prerequisites: third-year standing in B.Com. or B.I.B., BUSI 2204 or BUSI 2208, and BUSI 2702 or BUSI 3703.
Lectures three hours a week.

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Not all courses listed are offered in a given year. For an up-to-date statement of course offerings for the current session and to determine the term of offering, consult the class schedule at