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Business (BUSI)Eric Sprott School of BusinessBUSI 3705 [0.5 credit]International Buyer BehaviourBehaviour of end-consumers, business and government buyers, and investors in the international context. National, cross-national, and subnational segments and behaviour differences. Adaptation vs. standardisation strategies in the context of socio-psychological, legal, technological, international procurement rules, and other constraints and opportunities.Prerequisites: third-year standing in B.Com. or B.I.B., BUSI 2204 or BUSI 2208, and BUSI 2702 or BUSI 3703. Lectures three hours a week. |
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