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Business (BUSI)Eric Sprott School of BusinessBUSI 3208 [0.5 credit]Business-to-Business MarketingTheories and practice of marketing in business-to-business markets with emphasis on high technology businesses, including strategic marketing management, buyer behaviour and competitive analysis, sales management, new product management, and international issues.Prerequisite: third-year standing and BUSI 2204 or BUSI 2208 with a grade of C- or higher Lectures three hours a week. |
Summer session: some of the courses listed in this Calendar are offered during the summer. Hours and scheduling for summer session courses will differ significantly from those reported in the fall/winter Calendar. To determine the scheduling and hours for summer session classes, consult the class schedule at central.carleton.ca Not all courses listed are offered in a given year. For an up-to-date statement of course offerings for the current session and to determine the term of offering, consult the class schedule at central.carleton.ca |