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Business (BUSI)

Eric Sprott School of Business

BUSI 3207 [0.5 credit]

Marketing Research

Research design, questionnaire design, scales, sources of information and error, sampling techniques, basic statistical measures, measures of association, regression, and an overview of multivariate methods. Pragmatic implications of marketing research are stressed, with use of case studies and data analysis.
Precludes additional credit for BUSI 3100.
Prerequisites: BUSI 2204 or BUSI 2208 with a grade of C or higher; ECON 2202 or STAT 2607 with a grade of C- or higher.
Lectures three hours a week.

Summer session: some of the courses listed in this Calendar are offered during the summer. Hours and scheduling for summer session courses will differ significantly from those reported in the fall/winter Calendar. To determine the scheduling and hours for summer session classes, consult the class schedule at central.carleton.ca

Not all courses listed are offered in a given year. For an up-to-date statement of course offerings for the current session and to determine the term of offering, consult the class schedule at central.carleton.ca

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