Business (BUSI)
Eric Sprott School of Business
BUSI 4208 [0.5 credit]
Marketing Management
In depth analysis and applications of the managerial aspects of marketing. Marketing strategy development and implementation theory and practice.Prerequisite: BUSI 2208 and one of BUSI 3205 or BUSI 3207, with a grade of C or higher in each.
Lectures three hours a week.
Summer session: some of the courses listed in this Calendar are offered during the summer. Hours and scheduling for summer session courses will differ significantly from those reported in the fall/winter Calendar. To determine the scheduling and hours for summer session classes, consult the class schedule at central.carleton.ca
Not all courses listed are offered in a given year. For an up-to-date statement of course offerings for the current session and to determine the term of offering, consult the class schedule at central.carleton.ca
