Business (BUSI)
Eric Sprott School of Business
BUSI 2208 [0.5 credit]
Introduction to Marketing
Overview of the marketing function within the firm. Introduction to key marketing concepts and principles. Covers business environment analysis, strategic decision making (segmentation, targeting, positioning), marketing mix planning (product, price, place promotion). Analysis of marketing problems using cases and major project.Precludes additional credit for BUSI 2204.
Prerequisites: BUSI 1004, ECON 1000 and one of BUSI 1701, PSYC 1001, PSYC 1002, SOCI 1001, SOCI 1002.
Restricted to students enrolled in B.Com. or B.I.B.
Lectures three hours a week.
Summer session: some of the courses listed in this Calendar are offered during the summer. Hours and scheduling for summer session courses will differ significantly from those reported in the fall/winter Calendar. To determine the scheduling and hours for summer session classes, consult the class schedule at central.carleton.ca
Not all courses listed are offered in a given year. For an up-to-date statement of course offerings for the current session and to determine the term of offering, consult the class schedule at central.carleton.ca
