Skip Navigation

2009-2010 Undergraduate Calendar

Main Links
Related Links


Link to class schedule

Business (BUSI)

Eric Sprott School of Business

BUSI 4208 [0.5 credit]

Marketing Management

"Managerial" aspects of marketing. Market segmentation, social and regulatory aspects in marketing, channels of distribution, industrial marketing, sales force management and other current topics are discussed in detail.
Prerequisite: BUSI 3205 or BUSI 3207 with a grade of C or higher.
Lectures three hours a week.

Summer session: some of the courses listed in this Calendar are offered during the summer. Hours and scheduling for summer session courses will differ significantly from those reported in the fall/winter Calendar. To determine the scheduling and hours for summer session classes, consult the class schedule at

Not all courses listed are offered in a given year. For an up-to-date statement of course offerings for the current session and to determine the term of offering, consult the class schedule at