Information Technology (BIT, IMD, NET)
Carleton School of Information Technology
Algonquin College of Applied Arts and Technology
BIT 2002 [0.5 credit]
Marketing in the IT sector
Basic problems and practices in marketing. Marketing strategies, planning, packaging, branding and promotion at the level of the individual firm; distribution channels.Prerequisite: restricted to students in the B.I.T. degree program.
Lectures three hours a week.
Summer session: some of the courses listed in this Calendar are offered during the summer. Hours and scheduling for summer session courses will differ significantly from those reported in the fall/winter Calendar. To determine the scheduling and hours for summer session classes, consult the class schedule at central.carleton.ca
Not all courses listed are offered in a given year. For an up-to-date statement of course offerings for the current session and to determine the term of offering, consult the class schedule at central.carleton.ca
