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2009-2010 Undergraduate Calendar

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Communication Studies (COMM)

School of Journalism and Communication
Faculty of Public Affairs

COMM 3301 [0.5 credit]

Communication and Social Marketing

The application of marketing principles to the challenges faced by public and not-for-profit organizations seeking to promote socially beneficial behaviour. Students will learn communications strategies and tactics that support social marketing initiatives.
Prerequisite: COMM 2101 and third-year standing in Communication Studies, or permission of the School of Journalism and Communication.
Lectures three hours a week.

Summer session: some of the courses listed in this Calendar are offered during the summer. Hours and scheduling for summer session courses will differ significantly from those reported in the fall/winter Calendar. To determine the scheduling and hours for summer session classes, consult the class schedule at

Not all courses listed are offered in a given year. For an up-to-date statement of course offerings for the current session and to determine the term of offering, consult the class schedule at