Marketing (MKTG)
Sprott School of Business
MKTG 5202 [0.25 credit]
Marketing Strategy Implementation
Development and implementation of marketing strategy and plans, including interpretation of strategic positioning into product, promotion, pricing and channel decisions and the measurement and tracking of marketing success. Special attention to the role of product innovation and introduction.Precludes additional credit for BUSI 5200 (no longer offered).
Prerequisite: MKTG 5201.
Summer session: some of the courses listed in this Calendar are offered during the summer. Hours and scheduling for summer session courses will differ significantly from those reported in the fall/winter Calendar. To determine the scheduling and hours for summer session classes, consult the class schedule at central.carleton.ca
Not all courses listed are offered in a given year. For an up-to-date statement of course offerings for the current session and to determine the term of offering, consult the class schedule at central.carleton.ca
