Carleton University Graduate Calendar 2010-2011

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Business (BUSI)

Sprott School of Business

BUSI 6200 [0.5 credit]

Seminar in Marketing I

Marketing theory, history, and developments through the analysis, synthesis, and extension of theoretical and empirical papers on: the marketing concept, the role of marketing in various types of organizations, defining and segmenting markets; managing new product introductions, established products and marketing planning.

Summer session: some of the courses listed in this Calendar are offered during the summer. Hours and scheduling for summer session courses will differ significantly from those reported in the fall/winter Calendar. To determine the scheduling and hours for summer session classes, consult the class schedule at central.carleton.ca

Not all courses listed are offered in a given year. For an up-to-date statement of course offerings for the current session and to determine the term of offering, consult the class schedule at central.carleton.ca

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