MKTG 5201 [0.25 credit]
Marketing Strategy Formulation
Basic concepts underlying development and sustaining of successful buyer-seller relationships including the core concepts and practice of marketing, the role of marketing in the organization, relationship and exchange bases, environmental scanning, competitor assessment, marketing research, segmentation, positioning, targeting of markets and strategy planning.Precludes additional credit for BUSI 5204 (no longer offered).
Summer session: some of the courses listed in this Calendar are offered during the summer. Hours and scheduling for summer session courses will differ significantly from those reported in the fall/winter Calendar. To determine the scheduling and hours for summer session classes, consult the class schedule at central.carleton.ca
Not all courses listed are offered in a given year. For an up-to-date statement of course offerings for the current session and to determine the term of offering, consult the class schedule at central.carleton.ca
